How to Become a Local Authority and Get Earned Media Exposure: A TV and Live Event Host’s Guide

In a world where personal branding is everything, learning to harness your presence and gain earned media exposure can set you apart. Whether you’re a business owner, an online entrepreneur, an actor, or someone looking to improve public speaking skills, the path to becoming a recognized authority follows a proven framework. As a TV and live event host, I’ve helped countless brands and personalities amplify their presence both on-screen and on stage. Now, I want to share with you how you can do the same.

  The Power of Presence in Building Authority

Your ability to connect and engage with an audience is a key ingredient in how you are perceived by the public. The   Magnetic Influence Framework   helps individuals identify their natural communication style so they can be authentic and compelling online. Understanding your unique influence style allows you to engage audiences naturally while enhancing your credibility and visibility.

Your unique blend of influence will define how the world sees you. The key is learning how to leverage your strengths to gain visibility and trust.

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  Step-by-Step Plan to Gain Earned Media and Become a Local Authority

    Step 1: Define Your Unique Angle  

To stand out, you need a clear personal brand. Ask yourself:

– What is my area of expertise?

– What problem do I solve?

– What unique insights do I offer?

Your answer should resonate with your audience and align with media interests.

    Step 2: Build a Magnetic Online Presence  

– Optimize your social media profiles and website.

– Post high-value content regularly (articles, videos, interviews).

– Engage with your audience and industry leaders.

    Step 3: Leverage Local Media Opportunities  

Start with smaller media outlets before aiming for larger ones. Tactics include:

– Pitching yourself as a guest expert to local news stations.

– Writing op-eds and guest articles for local publications.

– Networking with journalists and media professionals.

I’ve spent 27 years building relationships in the media and live event industries. I can walk you into TV stations and introduce you to key decision-makers who can help get you on air.

    Step 4: Improve Your Public Speaking and Media Skills  

Since presence and communication are key, work on:

– Mastering body language and vocal tone.

– Telling compelling stories.

– Handling media interviews confidently.

I offer private event hosting and one-on-one coaching to help you master marketing and media. The wrong approach can be costly, not just financially, but also in lost opportunities. I’ll help you avoid common mistakes and create a strategy that works.

    Step 5: Host or Participate in Live Events  

Speaking at or hosting events increases credibility and local authority. Consider:

– Organizing workshops and networking events.

– Volunteering as a panelist or guest speaker.

– Creating live-streaming sessions on social media.

I’ve showcased over 1,000 makers, creators, artists, and entrepreneurs over the last 27 years and love sharing stories that matter. Let’s make your story the next one worth telling.

    Step 6: Create Your Own Media Funnel  

Build a step-by-step process for visibility:

1.   Lead Magnet:   Offer a free resource (eBook, checklist, webinar) in exchange for emails.
2.   Engagement Funnel:   Create a sequence of valuable content (videos, articles, case studies).
3.   Call to Action:   Encourage bookings for media coaching, consulting, or collaborations.

    Step 7: Repurpose Your Media Appearances  

– Clip and share TV appearances across social media.

– Use live event footage for promotional content.

– Add media logos and testimonials to your website for credibility.

    Your Next Steps  

If you’re ready to become a recognized expert and amplify your influence, I can help you:

– Secure media appearances

– Improve your on-camera and public speaking skills

– Build your brand authority online and offline

Let’s turn your expertise into exposure! Connect with me today and start your journey to becoming a local or industry authority.

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