When Jeremiah was asked my INVNT to be the first-ever professional emcee for the Out Of Home (OOH) Media Conference and Expo for the OAAA he was excited but not just because hosting events and spotlighting people are some of his favorite activities. No, he was also excited to learn about how one of the earliest forms of marketing and advertising was evolving to adapt to the digital age.
According to Wikipedia, the earliest known billboard rentals occurred around 1867. A lot has changed since then including legislation limiting how billboard advertising could be used and by what brands but the industry weathered those storms and remains today to be one of the most effective ways to reach a lot of people with a message.
Guest speakers, panels, and industry icons gathered on the massive stage constructed for the conference and Jeremiah was responsible for tieing it all together as any great host should. Below are some highlights from when Jeremiah hit the Expo and caught up with a handful of attendees and vendors during this powerful event.
